Took a fashion app from 0→1 with my co-founder — shipped to the App Store with a 5.0★ rating and 110+ downloads within weeks, on a $15K budget.
Built Connie, an AI stylist that knows your closet and delivers decisive outfit answers — the core differentiation and retention engine.
Integrated a generative AI virtual try-on so users build an avatar and preview full outfits before purchase.
Grew 1,100+ social followers and 150+ engaged beta users via QR growth loops and a freemium model; iterating v2.0 through continuous discovery.